RELENTLESS ENTHUSIASM

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isn’t the same as always being nice,

or always feeling happy, or faking either one.

Relentless enthusiasm is a choice, especially when you’re tired, especially when your team is beat up, especially when something hasn’t worked.

When members of the 101st Airborne pass one their teammates during a run, they tap them on the shoulder and say “keep going.”

Relentless enthusiasm.

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Engaging irreverence, occasional coherence, often pointed, mixed with enough indelicate humor as to create a want, a craving for more.