Smooth Operator

Share Post:

There’s a sign on this huge asphalt construction dump truck in front of my house that says:
Keep social distance
Stay 6-feet back
Do not touch truck

Wait. Do not touch truck?

I’m happy about it. At first because it’s hilarious, then later because it shows so much care on a very unusual canvas.

“Do not touch truck” is the result of a seemingly random fit of over-protected-ness.
We could use fits of over-protected caring more often, in the same vein as:
• an officer looking out for the enlisted
• a teacher looking out for students
• a firefighter looking out for the crew

“Use,” as in utilize, rather than “benefit from.”

Regardless of rank on paper, caring makes someone a leader.

The bond created from caring allows a group to accomplish anything. It creates faith, belief, and the relaxed confidence of an unflinching team of operators.

Thus, it’s essential to any organization.

More Updates

Tell Us About Your Tattoo

Our Chief Operating Officer, Yvette Roland-Smith, found us a new Senior Manager, Plant Operations, to work under our Director of Plant Operations, Joanna Shippenbock. God

No Holds Barred

Raul, our Chief Merchandizing Officer, got in trouble with the courts again, which of course traces back to us despite our clandestine nature, as evidenced

Made You Look

We came up with our new marketing guy’s job description because he was too tired to write it himself. And in fact, as it turns

Subscribe to our newsletter or we'll totally freak out.

Engaging irreverence, occasional coherence, often pointed, mixed with enough indelicate humor as to create a want, a craving for more.