I really enjoy Simon Sinek. I’m guessing I’m not the only one.
To summarize my take on his view of what makes an organization or company or mission great, here’s a brief list:
I read and hear about organizations where this form of “great” exists. They’re kind of far-flung, but they’re out there.
The mistake may be searching for these traits outside of ourselves.
What if we acted as if they were already in our pocket, ready to give?