KEYS Aren’t That RAre

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I really enjoy Simon Sinek. I’m guessing I’m not the only one.

To summarize my take on his view of what makes an organization or company or mission great, here’s a brief list:

Psychological safety.

Trusting teams.


Supporting others.


Worthy cause.

I read and hear about organizations where this form of “great” exists. They’re kind of far-flung, but they’re out there.

The mistake may be searching for these traits outside of ourselves. 

What if we acted as if they were already in our pocket, ready to give?

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Engaging irreverence, occasional coherence, often pointed, mixed with enough indelicate humor as to create a want, a craving for more.