airwar VI

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Of course, you play an important role in creating your story, but we’re not for the faint of heart. It’s very likely we don’t want to work with you, because you likely think the fact you have a marketing budget means you know best and can tell us what to do.

This is exactly why there’s so much ineffective, bad, boring (and expensive) marketing floating around the world. Marketers marry the dollar and submit to the whims and will of the person cutting the check. Or worse, retainer. 

But we’re not marketers. We’re artists. 

Artists create for the sake of creation, not to keep a feed active. We treat your idea and the story needed to spread it as sacred. 

The level of importance behind this concept means our desire to work with you is based entirely on the “why” behind what you do and how you choose to do it. If we don’t like why you do what you do or believe in your cause, we will not participate, because the resulting work will be inauthentic and therefor ineffective, which is bad for both of us.

As you’ve probably guessed, we expect you to treat us the same way. If our lack of schmooze, Account Executives, big data, analytics, “winning” new business and all the rest is at odds with your ethos never fear, there’s plenty of this to go around elsewhere so you’ll be well served. 

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Engaging irreverence, occasional coherence, often pointed, mixed with enough indelicate humor as to create a want, a craving for more.