Airwar V

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Marketing is about getting your idea to your smallest viable audience (the one that will actually listen to you) by telling them a story. 

The story has to be interesting, otherwise people won’t listen. 

Interesting is relative of course; and it always involves an original thought. 

We’re about determining the best way to tell your story, then creating it. Based on this original thought. 

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Beware of Physics and Esprit de Corps

The original conversation went something like this: Lieutenant: “He said he never makes mistakes, they’re just misunderstandings.” Chief: “What were you doing in the sewage

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Engaging irreverence, occasional coherence, often pointed, mixed with enough indelicate humor as to create a want, a craving for more.