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Let the big companies with the big coffers and gargantuan ad budgets blow their dough on SEO campaigns, AdWords, popups, Instagram Stories and anything else they think (or are told) is appropriate. 

Let them add to the clutter and noise. Even if you could scream the loudest, why would you want to? 

Your idea is better than that. 

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Engaging irreverence, occasional coherence, often pointed, mixed with enough indelicate humor as to create a want, a craving for more.