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How quick can you be on that platform?

Can you hack the feed, stay on top?

Are your Facebook and Instagram ads streaming fast enough, staying prominent enough, maintaining relevance?

Instagram Stories offers 500,000,000.00 (not made up) connections through advertising. 

How valuable is that supply, and how unique to you is it?

Once you figure that out, can you beat out the 15-year-old with nothing but time on his hands who stumbles into posting better content than the professionals you pay?

How does that feel? 

If you step back from the popular obsession of social media relevance, you might find an idea that’s sitting right in front of you.

An idea that can have a significant impact on those you hope to serve. 

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Beware of Physics and Esprit de Corps

The original conversation went something like this: Lieutenant: “He said he never makes mistakes, they’re just misunderstandings.” Chief: “What were you doing in the sewage

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Engaging irreverence, occasional coherence, often pointed, mixed with enough indelicate humor as to create a want, a craving for more.